This article by Maria Lenhart of Travel Market Report provides some great insight into specializing in specific travel niches.
Article link:
http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1364&articleID=11159
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
#1 Largest Resource on the Internet for Specialty Markets in the Travel & Meetings/Events Industry
Sunday, June 22, 2014
Thursday, June 12, 2014
U.S. Travel Destinations to Encounter Faith - Part 1 (by Ruth Hill)
You can view the above article from Ruth Hill at Faith Travel Focus by clicking here:
Article link: http://www.faithtravelfocus.com/u-s-places-faith-part-1
Article link: http://www.faithtravelfocus.com/u-s-places-faith-part-1
Friday, June 6, 2014
Learning the Student & Youth Travel Market
Did you know 51% of NTA tour operators work with student and youth travel? The majority of these members package travel product and services for age groups ranging from elementary school through college.
Ed Lattin, president of NTA-member Educational Tours, shared the following insight: "It's imperative that attractions be able to show how a visit to their site can enhance learning objectives. Standardized testing is a reality in public education, and tours that can help prepare students for these tests are going to be more marketable to schools."
Want to learn more about making connections in the student and youth travel market? Check out NTA's Travel Market Guide featuring educational and business insight, statistics, Courier articles, media releases and more, or contact NTA's Director of Growth Markets, Kevin J. Wright. (Photo courtesy of American Tours & Travel)
Multigenerational Travel Growing Up
Excellent article by The Group Travel Leader on the growing family and multigenerational travel market.
Opening line of the article:
Article link: http://grouptravelleader.com/articles/multigenerational-travel-growing/
Opening line of the article:
One of the top travel trends in 2014 is multigenerational travel. Most tour companies report impressive increases in business in recent years from this niche market.
Article link: http://grouptravelleader.com/articles/multigenerational-travel-growing/
Thursday, June 5, 2014
Faith-based Travel Planners an Important Segment of Group Travel
Article (published by Travel Mole):
Churches are making a big impact on the group travel market according to research conducted by Going On Faith, a national organization of faith based and religious travel planners.
A survey of the organization's members that plan group travel for their church shows that the average church is running six overnight tours per year with a load factor averaging 36 passengers per tour.
Here's couple segments from the article:
Churches are making a big impact on the group travel market according to research conducted by Going On Faith, a national organization of faith based and religious travel planners.
A survey of the organization's members that plan group travel for their church shows that the average church is running six overnight tours per year with a load factor averaging 36 passengers per tour.
Monday, June 2, 2014
Turning a Personal Passion Into a Thriving Business (by Ana Figueroa)
Wonderful story by Travel Market Report about travel agent, Sophia Kulich, turning her passion into a thriving specialty niche market within travel. Kulich’s Palm Harbor, Fla.-based EMCO Travel sells Jewish heritage tours through its subsidiary, Jewish Travel Agency.
Article link:
http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1364&articleID=11090
Article link:
http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1364&articleID=11090
Thursday, May 29, 2014
The Future of Student Travel is Looking Bright
Leisure Group Travel's interview (by Vanessa Day) with Mike Schields, president of Brightspark.
Article link:
http://leisuregrouptravel.com/wp-content/uploads/2013/11/Student-Industry.pdf
Article link:
http://leisuregrouptravel.com/wp-content/uploads/2013/11/Student-Industry.pdf
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