Kevin Wright spoke at a "Know Your Niche" seminar in Amman, Jordan, on Saturday. Wright, NTA's director of growth markets, addressed 150 local travel professionals and outlined Jordan's potential for reaching deeper into the North
American faith-based travel market. "As more people travel on faith-based trips than ever before, Jordan is well-positioned to capitalize on a bigger share of the North American religious market," Wright said. "The reason for this is simple: Jordan delivers a biblically rich destination combined with a dynamic vacation experience of culture, history, adventure and fun. This is what today's faith-based traveler is searching for."
The seminar was organized by the USAID Jordan Tourism
Development Project in cooperation with the Jordan Tourism Board and the Jordan Inbound Tour Operators Association. Prior to the event, Wright and a group of NTA tour operators participated in the Holy Land Product Development Trip.
To see images from the PDT and the seminar, follow this link to the NTA Facebook page.
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