Article link: http://www.grouptravelleader.com/Article.aspx?id=1151
Here's the opening paragraph of the article from Group Travel Leader:
America’s diverse and growing population is ushering new groups of travelers into the tourism market, giving travel companies opportunities to grow their business by catering to the needs of those groups. Three Travel Exchange sessions focused on emerging markets, highlighting Hispanic travel, faith-based travel and the importance of young professionals in today’s tourism industry.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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