Member Voices: Greteman and Maxcy on Agritourism
The June Courier includes an article about agritourism, in which Cathy Greteman of Star Destinations said the market is expanding.
"What the travelers love most is meeting farmers who are producing the same
products they produce halfway around the world," Greteman said. "They want to see firsthand what science is in the making, what equipment will soon be available, and what the future of agriculture will look like." Greteman said her company typically works with international tour operators who specialize in agricultural travel, and together, they make sure the visit accomplishes the group's mission.
Those missions can vary, according to Richard Maxcy of Agri Travel Services. "We've had wheat farmers from Australia looking at production facilities, a Pacific Rim group interested in forage-harvesting equipment, and bee-keepers from the Netherlands," Maxcy said. "Groups come here because the western United States and Canada have such large operations and use the latest technology, equipment and management techniques."
Greteman added that, as with any specialized market, agritourism travelers also spend time and money outside of the targeted topic as they seek entertainment, dining and souvenirs.
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