Steve Gillick, founder of Talking Travel, shares some great insights in his Travel Market Report article below in getting starting in niche markets.
Article link:
http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1364&articleid=8607
Brief excerpts from article below (click on above article link to read the full details of each 9 ways below)....
Once you find out how popular a certain niche or special interest is among your clientele, and how niche travel can generate new revenue for your agency, you will want to learn more about it.
Here are 9 ways to get into a niche travel market that you know nothing about.
1) Identify and list.
2) Pick and choose.
3) Interview and learn more.
4) Research and experience.
5) Browse and chat.
6) Create and co-opt.
7) Customize and craft.
8) Show and tell.
9) Boast and post.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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