Michelle Baran with Travel Weekly has written an outstanding piece in follow-up to the recently released Adventure Travel Market Study by the Adventure Travel Trade Association.
Article link: http://www.travelweekly.com/Travel-News/Tour-Operators/Report-finds-significant-growth-in-adventure-travel-market/
Here is the opening excerpt:
Anyone who is not in the adventure travel market might want to consider jumping into it head-first. A recently released study shows that adventure travel has been growing 65% year over year since 2009. It is now a $263 billion industry, and it's still growing.
When it was released in August, the 2013 Adventure Tourism Market Study, a consumer-research report by George Washington University conducted in partnership with the Adventure Travel Trade Association (ATTA), indicated staggering growth in the adventure travel sector between 2009 and 2012 — a rate of expansion that surprised even the study's sponsor.
Read rest of article at:
http://www.travelweekly.com/Travel-News/Tour-Operators/Report-finds-significant-growth-in-adventure-travel-market/
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