Article link from Travel Market Report:
http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1370&articleid=8984
Other findings of the Global Wellness Tourism Economy include:
• The typical wellness traveler is middle-aged, well-educated, well-off and comes from Western and industrialized countries.
• The U.S., Germany, Japan, France and Austria account for more than half of outbound wellness tourism with 63% of global expenditures.
• The U.S., France, Austria, Germany and Switzerland receive the most inbound international wellness tourists.
• The U.S., Germany, France, Japan and China have the most domestic wellness tourism trips.
• More than half of the projected growth in wellness tourism trips through 2017 will take place in Asia, Latin America and the Middle East/North Africa.
• Spa tourism is a key part of wellness tourism—accounting for 41% of expenditures—but non-spa related wellness travel represents 59% of the market. Non-spa includes “healthy” hotels and cruises, travel to nature parks and preserves, yoga or lifestyle retreats and organic/health dining.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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