Link to article: http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1365&articleid=9208
According to research from Savvy Auntie:
• PANKs spend an average of $387 a year on each child in their life, according to research from savvyauntie.com. An estimated 76% spend more than $500 annually on each child.
• 48% say that they enjoy traveling with nieces and nephews.
• These women are better-educated and have higher household income than the population at large. They are much more likely to rely on experts for advice about purchasing decisions.
• They excel in sharing information about travel. They’re strong influencers via word-of-mouth as well as social media.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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