Here's a link to a very fascinating, insightful article by Canadian Travel Press on the weaknesses that currently exist in online travel in relation to the family travel market.
My favorite part of the article is the last 2 paragraphs, which talks about the need for an "Amazon approach" in regards to online travel (i.e. storing your current and previous wants and likes of travel). Wow - I personally never thought before about this golden opportunity and weakness currently existing, but I completely agree with it.
Article link:
http://www.travelpress.com/subscription/IDEA/090713_120913_ctp/#?page=22
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