Love this article by my friend Brian Jewell on today's group travel market....and how the past several years of a challenging economy has helped shape it. Very insightful article and I think he's spot on.
Article link: http://grouptravelleader.com/blog/reason-optimism/
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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