Leisure Group Travel's interview (by Vanessa Day) with Mike Schields, president of Brightspark.
Article link:
http://leisuregrouptravel.com/wp-content/uploads/2013/11/Student-Industry.pdf
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
#1 Largest Resource on the Internet for Specialty Markets in the Travel & Meetings/Events Industry
Thursday, May 29, 2014
Wednesday, May 28, 2014
Americans Lead Growing Number of Worldwide Visitors to Baptism Site in Jordan
MCLEAN,
Va. (May 28, 2014) - When Pope
Francis visited Bethany-beyond-the-Jordan May 24 on his "pilgrimage of
prayer" to the Holy Land, he was the latest pilgrim to follow the words
of the Bible and the footsteps of early Christians to the wilderness on the
eastern banks of the Jordan River that has been called the birthplace of Christianity.
"The
place where we are meeting commemorates Jesus' baptism," the pope told
an assembly at the Church of the Baptism of Jesus (of the Latin Patriarchate
of Jerusalem). "Coming here to the Jordan to be baptized by John, Jesus
showed his humility and his participation in our human condition."
With
these words, Pope Francis became the most well-known modern pilgrim to a
place that visitors of all faiths from around the world have been flocking to
in increasing numbers, marking a return to the traditional pilgrimage map
used by early Christian pilgrims from Europe. The Baptism Site Commission
(BSC), a board of trustees charged with preserving and protecting the holy
site while also making it accessible to pilgrims, estimates that more
Americans visited the site in 2013 than any other nationality.
"We
are very happy that the Pope chose to begin his first visit to the Holy Land
in Jordan, where Christianity began after the baptism of Jesus,"
said Malia Asfour, director of Jordan Tourism Board, North America (JTBNA).
"His message for peace, harmony and integration is the essence of
how Jordanians are and can easily be seen by traveling throughout the country
and by meeting the people. It is my hope that more travelers take a journey
to Jordan and follow in the footsteps of the Pope and the prophets before
him."
His
Beatitude Patriarch Fouad Twal, Latin Patriarch of Jerusalem, had welcomed
the pope to the Latin Church at Bethany-beyond-the-Jordan with these words:
"Our Church, together with the Jordanian government, is pleased and
proud to present to the world this holy place where the Baptism of Jesus
Christ took place and where our Lord's public life began. Following in your
footsteps, we invite the Christian world to visit this site and learn more
about our roots and our ecclesial life. For many, this river is a border. For
the Latin Patriarchate, which includes Cyprus, Israel, Palestine and Jordan,
it is more a bridge that unites, a call to communion and unity."
Earlier,
at the nearby archaeological remains of five churches built over time by
early Christians to commemorate the very place where Jesus was baptized, the
pope had paused in silent reflection. After, he made his way to another spot
on the Jordan River where - as Pope Paul VI did before him, in 1964 - he
spent a few moments alone in prayer and reflection. He then joined the
waiting assembly outside of the Latin Church, which is still under
construction. Before entering the church, the pope took several minutes to
write a personal note that included these words: "Thank you for offering
humanity this place of witness."
The
Christian Bible teaches that Jesus came to Bethany-beyond-the-Jordan (John
1:28) to be baptized by his cousin before beginning his public ministry. The
Bible says that in this wilderness, Elijah had ascended to heaven in a
chariot of fire, and centuries later John came to preach and baptize in the
spirit of Elijah. All four Gospel writers tell of the Spirit of God
descending like a dove upon Jesus after his baptism, thus marking the
proclamation of the one God and Holy Trinity that is central to Christian
belief. In this sense, the baptism of Jesus marks not only the beginning
of his public ministry, but also the beginning of Christianity.
In the
past decade, western Christian theologians, pastors, scholars and journalists
- from varied denominations - have examined and followed the progress of the
excavations at Bethany-beyond-the-Jordan. There is a growing consensus among
these modern Christian leaders that accounts from early Christian pilgrims as
far back as the fifth century were right - this is where Jesus was baptized.
In the
year 2000, to commemorate the pilgrimage of Saint Pope John Paul II, the
Catholic Church designated five biblical locations in Jordan as Jubilee pilgrimage
sites: Bethany-beyond-the-Jordan; Mount Nebo
(where, according to the Christian Bible, Moses saw the land he would never
enter and is buried nearby); Mukawir (the hilltop fortress
where John the Baptist was imprisoned and beheaded after Salome's fateful
dance); Anjara (Catholic tradition teaches that Jesus, his
disciples and the Virgin Mary passed through here and rested in a cave during
one of their journeys)and Umm Qais (traditional location of
the miracle of the Gadarene Swine).
Bethany-beyond-the-Jordan
The
large wilderness area known as Bethany-beyond-the-Jordan - associated with
the biblical prophets Elijah and John the Baptist - is a national park of the
kingdom of Jordan. The park was established to preserve the place as it was
in the time of Jesus, and also to accommodate pilgrims from all over the
world. Early Christians built churches here to commemorate the baptism of
Jesus, and it is depicted on the famed Sixth Century Madaba Map, the oldest
surviving mosaic map of the Holy Land. Church leaders, park trustees and
tourism officials are working to facilitate and continue the tradition of
pilgrimage here, while protecting the world heritage site from
over-commercialization.
About
ten years ago, authorities decided to offer plots of land in the park -
outside of the protected wilderness area - free of charge to various
Christian denominations, so that they could build new religious buildings
(sanctuaries, monasteries and guest houses for pilgrims) to continue the
pilgrimage tradition started by the early Christians. Varied denominations
are building facilities at their own expense in the area set aside for
pilgrims and visitors. When the projects are completed, about a dozen new
places of worship should stand in the park.
Once
completed, the Church of the Baptism of Jesus could become one of the most
visited places in the Holy Land for Catholic pilgrims and the local faithful,
according to the Franciscan Custody of the Holy Land. The holy building will
be able to hold about one-thousand worshippers, and the large square
cloisters opposite it should hold at least two-thousand people. On both sides
of the transept, two monasteries have been built, for two monastic
communities - one male and one female - of the congregation of the Incarnate Word.
Each of the monasteries can accommodate 30 pilgrims on retreats. The apse of
the church is no more than thirty meters from the Jordan River. Behind the
apse, in the open air, a large baptismal bath has been built, for community
celebrations, connected to the river by a small channel. Near the church, a
large welcome center for pilgrims has been planned, with a restaurant,
theater, museum and souvenir shops.
###
|
The
Jordan Tourism Board, North America (JTBNA), a division of the Jordan Tourism
Board (JTB), is an independent public/private partnership that was officially
launched in 1997 to create awareness, position and market Jordan as a tourism
destination for travelers from North America. Most travelers from North
America visit Jordan to explore a combination of its world-heritage cultural,
historical and religious sites; engage in eco-adventure activities; or for
the unique luxury or spa/wellness experiences at the Dead Sea, the world's
largest open-air spa and the lowest point on earth.
PHOTOS
*Photos
available upon request and at www.visitjordan.com.
*Online
image gallery of papal visit to Jordan: http://www.popevisit.jo/photo-archive.
ADDITIONAL
INFORMATION/ONLINE RESOURCES
BaptismSite.com
This
website provides a video tour of the archaeological sites and background
material on Bethany-beyond-the-Jordan. It is the official website of the
Baptism Site Commission (BSC),an independent board of trustees for the
Bethany-beyond-the-Jordan baptism site, appointed by King Abdullah II.The
main purposes of the BSC are to:
PopeVisit.Jo
This
website provides online resources for journalists, multimedia professionals
and the general public on Pope Francis' pilgrimage to the Holy Land. It
offers high-resolution photo galleries, original videos (including archival
footage of previous papal visits) and background information on the visit.
Popevisit.jo is a collaborative effort between several civil, official and
creative entities under the umbrella of the Media Committee for Pope Francis'
Visit, designed to provide information on issues relevant to each step of the
papal visit in Jordan.
English
translation of words written by Pope Francis in Guest Book at
Bethany-beyond-the-Jordan
"I
ask the all-powerful and merciful God to teach us all to walk in his presence
with our souls and feet uncovered and our hearts open to divine mercy and
love for our brothers and sisters. In that way, God will be all in all and
peace will reign. Thank you for offering humanity this place of witness.
Francis 24.5.2014."
|
Tuesday, May 27, 2014
The Growing Hispanic Market (by Groups Today)
Click here to view the article written by Jennifer Reynolds: The Growing Hispanic Market.
Here's one article section quote:
According to the National Tour Association, Hispanics from the United States annually spend more than $56 billion on travel. Comprising nearly twenty percent of the U.S. population, with projected growth in their purchasing power and population, the Hispanic market should provide a tempting target for travel agents and tour providers. According to Mandala Research, Hispanics travel in larger groups and spend more per trip than the general population.
Sunday, May 18, 2014
Believe it! Religious tourism is booming (by Peter Johansen)
Outstanding article and insight just published today by Troy Media and written by Peter Johansen on the present-day religious travel market.
Jonhansen does a tremendous job of covering the wide breadth and scope of the market, discussing everything from the range of travel experiences to the various faiths to destinations across the globe that fall under religious travel.
Here's one quote from the article:
"Yes, religious tourism is big. And it's getting bigger. Researchers suggest the market is more resilient to recessions and is more open to repeat business than secular leisure travel."
You can view his full story by clicking on link below...
Article link:
http://www.troymedia.com/2014/05/18/believe-it-religious-tourism-is-booming/
Jonhansen does a tremendous job of covering the wide breadth and scope of the market, discussing everything from the range of travel experiences to the various faiths to destinations across the globe that fall under religious travel.
Here's one quote from the article:
"Yes, religious tourism is big. And it's getting bigger. Researchers suggest the market is more resilient to recessions and is more open to repeat business than secular leisure travel."
You can view his full story by clicking on link below...
Article link:
http://www.troymedia.com/2014/05/18/believe-it-religious-tourism-is-booming/
Saturday, May 17, 2014
Family Travel Growing Fast per Cruise Planners Study
Article Intro:
Cruise Planners, an American Express Travel Representative, reports that families are traveling more. The brand saw a 15 percent increase in passengers cruising with children or multi-generational groups over the past 12 months.
Article link:
http://www.travelagentcentral.com/trends-research/family-travel-growing-fast-cruise-planners-reports-45688
Website to Cruise Planners:
http://www.cruiseplanners.com/
Cruise Planners, an American Express Travel Representative, reports that families are traveling more. The brand saw a 15 percent increase in passengers cruising with children or multi-generational groups over the past 12 months.
Article link:
http://www.travelagentcentral.com/trends-research/family-travel-growing-fast-cruise-planners-reports-45688
Website to Cruise Planners:
http://www.cruiseplanners.com/
Vacations for the Whole Family (by Jim Flynn)
If you're into family travel either personally or professionally, check out this article by Jim Flynn:
Article title:
Vacations for the Whole Family
Article link:
http://www.app.com/article/20140507/NJCOLUMNIST29/305070010/Vacations-for-the-whole-family
Article summary:
Jim's article is a follow-up to Travel + Leisure Magazine's recent list of World’s Best Resorts for Family Travel. Jim states that although he endorses many of their choices, he believes there are several more that deserve the same honor. As such, he lists out those resorts and properties that he believes also best cater to families based on price, accommodations, level and type of activities offered, as well as dining choices.
Article title:
Vacations for the Whole Family
Article link:
http://www.app.com/article/20140507/NJCOLUMNIST29/305070010/Vacations-for-the-whole-family
Article summary:
Jim's article is a follow-up to Travel + Leisure Magazine's recent list of World’s Best Resorts for Family Travel. Jim states that although he endorses many of their choices, he believes there are several more that deserve the same honor. As such, he lists out those resorts and properties that he believes also best cater to families based on price, accommodations, level and type of activities offered, as well as dining choices.
Monday, May 12, 2014
Jordan Tourism Board publishes new Biblical Travel Sites Brochure
The Jordan Tourism Board has just published a new Biblical Travel Sites Brochure for tour operators, travel agents, churches, pastors and other group travel planners.
You can view the new brochure here:
http://origin.library.constantcontact.com/download/get/file/1102579619840-187/Pope+Biblical+Brochure.pdf
Tuesday, May 6, 2014
Exploring the Adventure & Active Travel Market
Did you know 52 percent of NTA tour operators offer adventure or active travel? The majority of these operators feature soft adventure trips (activities not too physically demanding and with minimal risk), while others specialize in hard adventure (higher level of fitness and gear usually is required).
The most common activities found on these types of itineraries often include hiking, biking, horseback riding, rafting, kayaking or whale watching among others. Want to learn more about entering and making connections in the adventure and active travel market? Check out NTA's Travel Market Guide featuring educational and business insight, statistics, Courier articles, media releases and more.
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