The most common activities found on these types of itineraries often include hiking, biking, horseback riding, rafting, kayaking or whale watching among others. Want to learn more about entering and making connections in the adventure and active travel market? Check out NTA's Travel Market Guide featuring educational and business insight, statistics, Courier articles, media releases and more.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
Tuesday, May 6, 2014
Exploring the Adventure & Active Travel Market
Did you know 52 percent of NTA tour operators offer adventure or active travel? The majority of these operators feature soft adventure trips (activities not too physically demanding and with minimal risk), while others specialize in hard adventure (higher level of fitness and gear usually is required).
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