Order the 2014-15 China U.S. Travel Monitor Program Report

China U.S. Travel Monitor Program

  
NTA is proud to release the 2014-15 China U.S. Travel 
Monitor Program Report!

Chinese outbound travel has been the buzzword in the world's travel and tourism industry. China is not only one of the world's fastest growing source markets, but now the largest source market in terms of both visitation amount and travel spending. For the U.S., China now ranks sixth in terms of arrivals, but second in terms of spending, making it one of the most sought-after source markets for all American destinations and service providers. To fully take advantage of this highly lucrative yet constantly changing market, it is crucial for American tourism organizations and businesses to regularly monitor how Chinese tourists view the United States as a long-haul travel destination, and for those who have visited America, how they consume American travel products and whether they are satisfied with their experiences.

NTA is honored to join forces with Temple University's School of Tourism and Hospitality Management, and a group of American destinations and companies, in continuous support of the China U.S. Travel Monitor Program. The Monitor program is an annual, ongoing research program targeting Chinese travel to the U.S. The purpose of this program is to help the American travel industry track the growth and trends of the fast-growing Chinese outbound travel market, and identify key issues in Chinese tourists' travel experiences in the U.S. The Monitor Program is led by Temple University's Dr. Xiang (Robert) Li, widely considered a world-leading expert on Chinese outbound tourism, and editor of the 2016 book "Chinese Outbound Tourism 2.0." The 2016-17 phase of the Monitor Program is expected to launch in spring 2016. 

This report is based on findings from the 2014-15 study of the Monitor Program. It represents the culmination of a 15-month, two-phase study designed to better understand the Chinese outbound travel market and its rich source of potential new leisure visitors for the U.S.

• The first phase of the project involved phone surveys of 1,300 citizens in five Chinese cities to develop a better understanding of urban Chinese citizens' general attitude toward and incidence rates of travel to the U.S.

• The second phase of the project is a "gap analysis" among 500 recent visitors to the U.S. before and after their trip to the U.S., aiming to develop a better understanding of what Chinese travelers expect for their U.S. trip, and whether they are satisfied with their experience after the trip.