Corporate Adventure-Travel Programs Are A Rewarding Niche-Within-A-Niche (Travel Market Report)

Adventure travel continues to grow in records rates in every aspect of the tourism industry....including within corporate incentive programs.  Here's an article by Chris Ryall (published by Travel Market Report) on this same subject.

The article points out the following "four key elements to include in a corporate incentive program":

• Exclusive luxury. Go somewhere out of the ordinary so employees feel special. It’s okay to schedule relaxation as part of program. 
• Escape and disconnect. Be free from noise/distractions/technology. 
• Confront raw nature. Be challenged in the activities/reconnect with nature. 
• Be restored by balance. Have a chance to process recent activities and their impact.

Click here to read the full article.