Article link: http://www.virtual-strategy.com/2013/05/14/family-travel-website-minitimecom-surveyed-1000-parents-about-their-family-vacation-habit
Here are several excerpts and key stats:
* Survey found that mom is chief vacation planner in 90 percent of families. Eighty-eight percent of parents trust travel recommendations from parents with kids the same age as their kids.
* According to the MiniTime Family Vacation Planning Survey 2013, more than half (54 percent) of families spend more than nine hours planning a vacation, and two out of three will consult more than five online resources during the planning process.
* When asked “Where do you find reliable travel input?” they responded:
- 88% -- Trust recommendations from parents with kids the same ages as mine
- 65% -- Trust sites offering comparative pricing from multiple online travel agents
Read full media release and survey results at:
http://www.virtual-strategy.com/2013/05/14/family-travel-website-minitimecom-surveyed-1000-parents-about-their-family-vacation-habit#ixzz2THMtE3fP
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