strategic partners. WFTA joins other partners, including Tourism Cares, UMA and Sustainable Travel International, as an organization that will promote NTA to its members, while enabling NTA members to explore new product and partners. "So much of the travel experience is wrapped around eating and drinking, and food travelers are always in search of new destinations and flavors," said Lisa Simon, NTA president. "By partnering with WFTA, NTA members can connect with new business partners and trends."
Many NTA members are already invested in food and drink tourism, and many are already familiar with WFTA, whose executive director, Erik Wolf, led "What's Cookin' in Food Travel" at Travel Exchange in Orlando.
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