by Mimi Kmet with Travel Market Report
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Opening excerpt:
Solo travel has seen steady growth for many years and now suppliers are taking note. They’re also re-examining their policies on the single supplement that so many solo travelers consider unfair.
Suppliers report varying growth rates in this market, from moderate to explosive. From 2011 to 2014, for example, SITA World Tours’ solo traveler bookings increased by nearly 64%, generating an increase of more than 90% in sales, the company said.
Most suppliers told Travel Market Report the number of solo travelers will continue to increase.
And they are already preparing for the uptick.
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