Specialty Markets in Travel, Tourism, Meetings/Events and Hospitality: Mexico Launches New Program to Boost Religious Tourism

What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...

Tuesday, December 9, 2014

Mexico Launches New Program to Boost Religious Tourism

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Opening excerpt:With the Road to Guadalupe, Bastions of Catholicism and Paths of Faith, Mexico City is giving a further boost to religious tourism in the country’s capital.

During the presentation of promotional material for the Religious Tourism Programme, Secretary of Tourism, Miguel Torruco Marqués, said that this move will improve the programme’s reach and positioning in the market that is being targeted.

Tuesday, December 9, 2014

Mexico Launches New Program to Boost Religious Tourism

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