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Tuesday, February 17, 2015


by Barbara Peterson with Travel Market Report

Link to article:


Opening excerpt:

dventure travel has vast potential for travel agencies. This year alone, tour operators specializing in this market expect business to be up around 23%, according to the Adventure Travel Trade Association (ATTA).

In a presentation at the recent New York Times Travel Show, ATTA vice president of marketing and communications Casey Hanisko painted a picture of a strong and growing market that has yet to be fully tapped by agents.

Overall, the adventure travel market is worth about $263 billion a year worldwide, according to recent ATTA market research.

Read the rest of the article at:


Monday, February 9, 2015

NTA Has Big Plans for 2015 and Beyond


Opening excerpt:
The National Tour Association (NTA) wrapped up its annual conference, the Travel Exchange held in New Orleans Jan. 18-22., with its priorities and strategies in order, according to Pam Inman, named president of the National Tour Association last summer. NTA’s Travel Exchange was held in New Orleans Jan. 18-22.

Read the rest of the story at:


Thursday, February 5, 2015

NEW! 2015 FoodTrekking Monitor - Food Tourism Industry Report

The following announcement is from the World Food Tourism Association:

NEW! 2015 FoodTrekking Monitor

We are pleased to announceour new 2015 FoodTrekking Monitor. The Monitor is a report on, and prognosis for, the world’s food and drink tourism industry. It is positioned as an annual report that will serve as a bellwether, or temperature check, on the industry as a whole, showing yearly change and growth. The report is a comprehensive assessment with new information never before assessed or published for the food and drink tourism industry. Its contents include:
  • Food and drink tourism industry trends for 2015
  • Findings from 2014 survey of food and drink tour operators
  • Prognosis for food and drink tourism industry in 2015
  • World Food Travel Association 2014 performance metrics

The first part of the Monitor featuring trends is free. The second part containing data from our survey of food and drink tour operators and prognosis for the industry is available for US$295. Order your copy of the Monitor here.

Wednesday, February 4, 2015


One of the best articles on the Hispanic Travel Market was just written by by Marilee Crocker and published by Travel Market Report.

The article touches on the most recent Hispanic travel market study conducted by Think Now Research and presented by Mario X. Carrusco.

To read the full story click here: http://tinyurl.com/NTA-ThinkNowResearch-Hispanic

To learn even more about the Hispanic Travel Market, click here.

Tuesday, February 3, 2015

Watch You Tube Video of NTA's Travel Exchange 2015 Convention in New Orleans

It was an amazing week in New Orleans at Travel Exchange '15, Jan. 18-22. Check out all the business, education and fun shared by attendees on our week-in-review video.

Monday, January 26, 2015

Show Me the Money! Selling Sports Travel

With Super Bowl 2015 coming up this Sunday, here's an excellent article by Harvey Chipkin (with www.TravelMarketReport.com) on the growing industry of Sports Travel.

Article link: 

Opening excerpt:

You don’t have to be a sports fan to tap into the growing and lucrative sports travel market, according to tour operators specializing in that niche and the travel agents who sell their products.

Sports tour operators are available to sell any event -- from the Super Bowl to a regular season baseball game to the Kentucky Derby. While operators have pre-defined packages available, they can also customize programs for fans who might, for instance, be alumni of a particular school.