This article by Greg Oates does an outstanding job of highlighting how culinary travel is evolving from a niche market to an industry-type market comprised of its own niche market segments.
The article also highlights how culinary travel is similar to how adventure travel was 15 years ago, in the sense that it started out as a rather homogeneous market before eventually segmenting out into many different types and forms of adventure travel.
Click here to read the full Food Tourism story by Greg Oates.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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