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Faith Travel Evolves Into Diverse and Profitable Niche
Some say Moses was the first faith tour leader. He led the Israelites out of Egypt into the Promised Land.
Worldwide religious, faith, or faith-based travel has been around for millennia, yet it’s growing and diversifying as never before. The good news for travel agents is that the niche represents hot business potential for those who take the steps to understand and serve it.
Tourism statistics on faith travel indicate that travel professionals who use creativity and expertise in responding to clients’ interests find unlimited business potential.
The UN World Tourism Organization estimates that 300 million to 330 million people a year participate in faith-based travel. The U.S. Travel Association reports that 25% of all travelers are interested in a spiritual vacation.
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