Saturday, November 3, 2012
Agritourism: What is it?
(Photos: Trump Tours - Agricultural Tours)
AGRITOURISM is currently one of tourism's top growth travel markets. More destinations, suppliers and operators are entering this market than ever before. But what is agritourism? And what comprises this marketplace and who is involved in it?
1) Wikipedia Definition of "Agritourism"
Agritourism, as it is defined most broadly, involves any agriculturally-based operation or activity that brings visitors to a farm or ranch. Agritourism has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, agritourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, picking fruit, feeding animals, or staying at a B&B on a farm.
Agritourism is a form of niche tourism that is considered a growth industry in many parts of the world, including Australia, Canada, the United States, and the Philippines. Other terms associated with agritourism are "agritainment", "value added products," "farm direct marketing", and "sustainable agriculture".
2) "How Agritourism Works" (from How Stuff Works)
Per the website "How Stuff Works," Agritourism is the practice of attracting visitors and travelers to agricultural areas, generally for educational and recreational purposes.
Examples from article: Agriculturally-inclined tourists can vacation on an olive farm in Tuscany, pick grapes at a California winery, buy oranges from a roadside fruit stand and tromp through a corn maze.