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Saturday, November 3, 2012

Agritourism: What is it?

  (Photos: Trump Tours - Agricultural Tours)

AGRITOURISM is currently one of tourism's top growth travel markets.  More destinations, suppliers and operators are entering this market than ever before.  But what is agritourism? And what comprises this marketplace and who is involved in it?

1)    Wikipedia Definition of "Agritourism"

Agritourism, as it is defined most broadly, involves any agriculturally-based operation or activity that brings visitors to a farm or ranch. Agritourism has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, agritourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, picking fruit, feeding animals, or staying at a B&B on a farm.[1]

Agritourism is a form of niche tourism that is considered a growth industry in many parts of the world, including Australia,[2] Canada,[3] the United States,[4] and the Philippines.[5] Other terms associated with agritourism are "agritainment", "value added products," "farm direct marketing", and "sustainable agriculture".

2)    "How Agritourism Works" (from How Stuff Works) 

Per the website "How Stuff Works," ­Agritourism is the practice of attracting visitors and travelers to agricultural areas, generally for educational and recreational purposes.

Examples from article: Agriculturally-inclined tourists can vacation on an olive farm in Tuscany, pick grapes at a California winery, buy oranges from a roadside fruit stand and tromp through a corn maze.


Ross Taylor said...

Nice article. Agritourism is generally where farming and travel and enjoyment meet, as farming and ranches encourage the public onto their property to experience the out of doors, the enjoyment speed, and the healthy generate that is only possible when it is fresh selected at the optimum of efficiency. Agritourism, one of the quickest growing sections of the travel industry, contains trips to working farming, ranches, wine makers and farming sectors. Agri-destinations offer a lot of enjoyment, education, pleasure, outdoor journeys, shopping and cusine encounters. Such a great experience in agritourism. Market Reports

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