The session featured Nancy Schretter, managing editor of Family Travel Network.
She told participants they are missing opportunities for growth if they limit their definition of family travel to two parents with children younger than 12 years old.
Bonding can also play a role in adventure travel for groups, said Keith Baron, of Abercrombie & Kent USA, during a panel discussion.
Baron pointed out that people often think of adventure travel as involving strenuous physical activity, but it can also include connecting with cultures of different countries as well as travel to extreme destinations.
He was joined on the panel by Bart Donnelly, of Travel Alberta; and Debra Asberry of Women Traveling Together.
After hearing from the panel and Schretter, participants generated ideas for further developing niche markets.