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Saturday, April 13, 2013

Barbados Tourism Authority Exploring New Growth Markets

From The Barbados Advocate Newspaper

Article link: http://www.barbadosadvocate.com/newsitem.asp?more=editorial&NewsID=30065

Here is excerpt from above article:

"The real push though continues to be the tourism industry. Policy-makers are seeking fresh, creative ways to entice potential visitors to these shores. One such strategy focuses on heritage tourism, with the promotional boost behind the UNESCO World Heritage Inscription of Bridgetown and its Garrison being immeasurable to our tourism industry. Other avenues which are being explored include community tourism, eco-tourism, sports-based tourism, health tourism and faith-based tourism, all of which have the potential to bring in millions in dollars to this island.

Furthermore, the Barbados Tourism Authority is pushing its Rihanna Campaign, which seeks to bring publicity to the island by attracting potential visitors who follow the Barbadian songstress via social media. By all accounts, that campaign is working exceptionally well.

The resulting good news for the tourism industry is an anticipated increase in bookings for the Caribbean this year, according to tourism stakeholders in the USA and Canada."

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