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Tuesday, November 26, 2013

Statistics on PANKS "Professional Aunts, No Kids" (by Travel Market Report)

Link to article: http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1365&articleid=9208

According to research from Savvy Auntie:
•    PANKs spend an average of $387 a year on each child in their life, according to research from savvyauntie.com. An estimated 76% spend more than $500 annually on each child.

•    48% say that they enjoy traveling with nieces and nephews.

•    These women are better-educated and have higher household income than the population at large. They are much more likely to rely on experts for advice about purchasing decisions.

•    They excel in sharing information about travel. They’re strong influencers via word-of-mouth as well as social media.

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