Destinations try to build a brand with culinary tourism

Article link:
http://skift.com/2014/11/05/destinations-try-to-build-a-brand-with-culinary-tourism/


Opening Excerpt:

In 2005, the tourism body for Providence, Rhode Island, discovered that it desperately needed a brand refresh and successfully turned itself into a New England culinary hub with chefs and new restaurants concepts attracting visitors for foodie trips. Now, a decade later, Providence is realizing that food alone isn't enough to build a long-term tourism brand.