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Tuesday, November 11, 2014

Destinations try to build a brand with culinary tourism

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Opening Excerpt:

In 2005, the tourism body for Providence, Rhode Island, discovered that it desperately needed a brand refresh and successfully turned itself into a New England culinary hub with chefs and new restaurants concepts attracting visitors for foodie trips. Now, a decade later, Providence is realizing that food alone isn't enough to build a long-term tourism brand.

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