Article link:
http://groupstoday.com/business/310-tap-into-the-multigenerational-market
Favorite statistic from above article:
Forty percent of all active leisure travelers have taken at least one multigenerational trip in the past year, according to Preferred Hotel Group. -
See more at: http://groupstoday.com/business/310-tap-into-the-multigenerational-market#sthash.VY8u69aS.dpuf
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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