Tuesday, January 29, 2013
Cruise Lines Ramp Up Kid-Friendly Features as Family Market Soars (by Fran Golden of Travel Market Report)
Family Travel continues to dominate industry market news. Another story just published came out on the topic, this one about family travel cruising.
To read the full story by Fran Golden (and published by Travel Market Report), click here:
Below are a few excerpts from the very insightful article above:
CARNIVAL CRUISE LINES
Carnival Cruise Lines hosted 710,000 youngsters on its 24 ships in 2012 and expects 725,000 kid passengers in 2013. Those numbers represent records both for the cruise line and the industry, according to spokesman Vance Gulliksen.
Royal Caribbean had about 450,000 kids under age 18 on its 22 ships last year, according to spokesman Harrison Liu.
NORWEGIAN CRUISE LINEAt Norwegian Cruise Line, about 200,000 kids sailed on its 11 ships last year, and that number has grown nearly 30% over the past few years, according to Camille Olivere, senior vice president of sales, Americas.
About 42% of the kids on Norwegian are teenagers, she said. "We're definitely seeing an increase in this market. On average, between 15% to 20% of guests on each cruise are part of a multigenerational travel group," Olivere said. Families are now the second largest cruising segment, behind only the 55-plus age group, she added.