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Monday, October 14, 2013

Profile of the Wellness Market (by Travel Market Report)

Article link from Travel Market Report:

Other findings of the Global Wellness Tourism Economy include:

•    The typical wellness traveler is middle-aged, well-educated, well-off and comes from Western and industrialized countries.

•    The U.S., Germany, Japan, France and Austria account for more than half of outbound wellness tourism with 63% of global expenditures.

•    The U.S., France, Austria, Germany and Switzerland receive the most inbound international wellness tourists.

•    The U.S., Germany, France, Japan and China have the most domestic wellness tourism trips.

•    More than half of the projected growth in wellness tourism trips through 2017 will take place in Asia, Latin America and the Middle East/North Africa.

•    Spa tourism is a key part of wellness tourism—accounting for 41% of expenditures—but non-spa related wellness travel represents 59% of the market. Non-spa includes “healthy” hotels and cruises, travel to nature parks and preserves, yoga or lifestyle retreats and organic/health dining.

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