Pilgrimages are a big business—and getting bigger
Article link:
http://www.economist.com/news/business/21587806-pilgrimages-are-big-businessand-getting-bigger-pennies-heaven
“The person who sees their holiday as a cultural experience will be put off by bad security, but the believer will not,” says Kevin Wright, an observer of new tourist markets.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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