Leisure Group Travel's interview (by Vanessa Day) with Mike Schields, president of Brightspark.
Article link:
http://leisuregrouptravel.com/wp-content/uploads/2013/11/Student-Industry.pdf
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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