What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
Tuesday, May 27, 2014
The Growing Hispanic Market (by Groups Today)
Click here to view the article written by Jennifer Reynolds: The Growing Hispanic Market.
Here's one article section quote:
According to the National Tour Association, Hispanics from the United States annually spend more than $56 billion on travel. Comprising nearly twenty percent of the U.S. population, with projected growth in their purchasing power and population, the Hispanic market should provide a tempting target for travel agents and tour providers. According to Mandala Research, Hispanics travel in larger groups and spend more per trip than the general population.
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