Friday, June 6, 2014
Learning the Student & Youth Travel Market
Did you know 51% of NTA tour operators work with student and youth travel? The majority of these members package travel product and services for age groups ranging from elementary school through college.
The global youth travel market currently is valued at $173 billion with almost 190 million international trips per year. The most common trips offered include educational outings, cultural experiences, musical performances and sporting events among others.
Ed Lattin, president of NTA-member Educational Tours, shared the following insight: "It's imperative that attractions be able to show how a visit to their site can enhance learning objectives. Standardized testing is a reality in public education, and tours that can help prepare students for these tests are going to be more marketable to schools."
Want to learn more about making connections in the student and youth travel market? Check out NTA's Travel Market Guide featuring educational and business insight, statistics, Courier articles, media releases and more, or contact NTA's Director of Growth Markets, Kevin J. Wright. (Photo courtesy of American Tours & Travel)