by Barbara Peterson with Travel Market Report
Link to article:
http://tinyurl.com/adventure-travel-report-2015
Opening excerpt:
dventure travel has vast potential for travel agencies. This year alone, tour operators specializing in this market expect business to be up around 23%, according to the Adventure Travel Trade Association (ATTA).
In a presentation at the recent New York Times Travel Show, ATTA vice president of marketing and communications Casey Hanisko painted a picture of a strong and growing market that has yet to be fully tapped by agents.
Overall, the adventure travel market is worth about $263 billion a year worldwide, according to recent ATTA market research.
Read the rest of the article at:
http://tinyurl.com/adventure-travel-report-2015
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