L.A. museums sign on to 'China Ready' program in bid to draw tourists (Los Angeles Times)

Here's story from Los Angeles Times about local museums signing on to "China Ready" programs:

http://www.latimes.com/entertainment/arts/la-et-cm-ca-chinese-arts-tourists-20150419-story.html#page=1

Celebrating Life's Milestones: It's a Growing Business (Travel Market Report)

Very insightful article by TravelMarketReport.com on the growing trend of traveling with a group to celebrate "life's milestones". I definitely foresee this becoming a major form of group travel in the coming years and more tour operators coming out with brochures, itineraries and programs specific to this type of travel:

http://www.travelmarketreport.com/articles/Celebrating-Lifes-Milestones-Its-a-Growing-Business?articleid=13595

EXPO Milano to highlight Culinary Travel

To learn more about the event visit:
http://www.travelagentcentral.com/italy/expo-milano-highlight-culinary-travel-50849

Travel's Best Family Adventures 2015

Here's a list of The Travel Channel's best family adventures based on picks from top experts such as Nancy Schretter of the Family Travel Network.

Link:
http://www.travelchannel.com/interests/travels-best/photos/travels-best-family-adventures-2015-pictures 

Tap into Family & Multigenerational Travel Market (Groups Today)

Article link:
http://groupstoday.com/business/310-tap-into-the-multigenerational-market


Favorite statistic from above article:

Forty percent of all active leisure travelers have taken at least one multigenerational trip in the past year, according to Preferred Hotel Group. -

See more at: http://groupstoday.com/business/310-tap-into-the-multigenerational-market#sthash.VY8u69aS.dpuf 

Adventure Travel Shows Strong Growth

Travel Age West came out with story on the continued growth of the Adventure Travel Market.

View article here http://www.travelagewest.com/News/Adventure-Travel-Market-Shows-Strong-Growth/#.VPeQBfnF9ih 

ADVENTURE TRAVEL: A GROWING, BUT UNTAPPED, MARKET FOR AGENTS

by Barbara Peterson with Travel Market Report


Link to article:

http://tinyurl.com/adventure-travel-report-2015



Opening excerpt:

dventure travel has vast potential for travel agencies. This year alone, tour operators specializing in this market expect business to be up around 23%, according to the Adventure Travel Trade Association (ATTA).

In a presentation at the recent New York Times Travel Show, ATTA vice president of marketing and communications Casey Hanisko painted a picture of a strong and growing market that has yet to be fully tapped by agents.

Overall, the adventure travel market is worth about $263 billion a year worldwide, according to recent ATTA market research.



Read the rest of the article at:

http://tinyurl.com/adventure-travel-report-2015