Wednesday, September 26, 2012
Abercrombie & Kent Debuts New Tier of Travel to Tap Growth Market Opportunity
The term "Growth markets in tourism" essentially has two meanings. One meaning is "growth markets within the tourism industry (as a whole)" and the other is "travel growth markets specific to a company."
The latter definition essentially means - every organization in tourism has their own respective growth markets and opportunities that can be tapped.
An excellent example of a company capitalizing on both aspects and meanings (opportunities) of "Growth Markets in Tourism" is Abercrombie and Kent.
Abercrombie and Kent recently announced its new Connections tour program. This new product line and brand taps a new market specific to A&K, as well as taps into an industry-wide growth market of traveling in smaller groups (Connections journeys are limited to no more than 24-28 guests).
A&K's senior vice president of strategic growth and development, Keith Baron, shared the following insight "Connections will appeal to a new market but it’s still a high-quality product, not mass market. We’re calling it premier, one notch below luxury."
And Phil Otterson, A&K's USA president stated “Today we are launching a new tier of A&K travel that delivers an incomparable local experience at a price point that makes A&K-style travel accessible to a broader range of travellers. Priced on average at 30 percent less per diem than our Luxury Small Group journeys, Connections by Abercrombie & Kent provides the same expertise and support for which A&K is known -- at an unexpected price.”
To discover more about A&K's Connections program including the story behind it, click on the following:
To learn more about the Connections program and view its official website, click here: