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Tuesday, September 11, 2012

Israel Tour Ops Respond to Demand for Custom Experiences

Citing robust demand for customized experiences and family travel, tour operators in the Israel market are launching new products at a wide range of price points.

Israel’s escorted and FIT tour products fall into two broad categories – religious and secular. Tour operators emphasize that both deliver profound travel experiences.

“Israel is one of those ‘once-in-a-lifetime” destinations,” said Mike Shields, managing director of groups and emerging markets for the Globus family of brands. “Many travelers return home saying they had a ‘life-changing’ experience.”

To read the rest of Stacey Zable's story, click here:

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