Citing robust demand for customized experiences and family travel, tour operators in the Israel market are launching new products at a wide range of price points.
Israel’s escorted and FIT tour products fall into two broad categories – religious and secular. Tour operators emphasize that both deliver profound travel experiences.
“Israel is one of those ‘once-in-a-lifetime” destinations,” said Mike Shields, managing director of groups and emerging markets for the Globus family of brands. “Many travelers return home saying they had a ‘life-changing’ experience.”
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