What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets.
As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
#1 Largest Resource on the Internet for Specialty Markets in the Travel & Meetings/Events Industry
Monday, May 20, 2013
Are you involved in the China Travel Market? If yes, register today for 2013 China Market Forum in Honolulu, Hawaii!
2013 Contact China Market Forum
According to the U.S. Department of Commerce, "tourist arrivals (to the U.S.) from China are forecast to grow by nearly 200 percent over the next five years, eclipsing arrivals from both France and Germany by 2016." And Chinese travelers have taken the No. 1 spot in spending per traveler, with Department of Commerce numbers showing "the average Chinese tourist now spends about US$6,000 per trip, up from $3,000 just two years ago."
Have you considered how you can take advantage of this market? At Contact, tour operators have the opportunity to take part in NTA's second-annual China Market Forum to get statistical insight into the market and learn how to best serve Chinese travelers. This year’s China Market Forum includes three specially designed education sessions (below) plus access to the entire Contact schedule.
Friday, Aug. 16, 11:15 a.m.–12:15 p.m.
Each year, officials from the U.S. and Chinese governments convene for a bi-lateral meeting of the U.S.-China Joint Commission on Commerce and Trade, or the JCCT. Travel is an integral part of these meetings. Join top officials as they share an overview of these JCCT discussions, hear about the Chinese government’s series of initiatives aimed at increasing travel for its citizens and learn what the United States is doing to welcome these travelers. This also is your opportunity to share the challenges with this market that may be a barrier to achieving higher tourism numbers.
Ask the China Operator Friday, Aug. 16, 3:30–4:45 p.m.
Panelists: Tony Ong, Beijing Hua Yuan International Travel Service
Skylar Jiang H.Y., CYTS (China Youth Travel Service) Group China
Do you have questions about how to best serve the Chinese traveler? Do you need a better understanding of the China market and how to work with your colleagues in China? In this session, our panel of top Chinese travel agents and tour operators will give you an overview of their operations and help you gain a firm grasp on how to grow your business through knowledge, information and a better understanding of the market. Come prepared to ask your questions that will help both sides of the business have a more powerful relationship.
Packaging Travel for the Chinese Traveler Saturday, Aug. 17, 11:15 a.m.–12:15 p.m.
Panelist: Tony Ong, Beijing Hua Yuan International Travel Service
In this session, our panel shares their perspective on how to work in partnership to create a meaningful, top quality tour for the Chinese traveler. Our panel of experts will discuss all aspects of an itinerary: working with the destination, quality of product, pricing, the needs of the market (on both sides) and supplier opportunities and challenges, such as air lift and service. Join this session for an interactive discussion on how to (successfully) package for the Chinese traveler.