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Tuesday, May 28, 2013

‘Unique' Webinar will Explore Inbound-U.S. Market Trends

In order to fine-tune their international marketing efforts, companies and destinations constantly monitor overseas arrivals to the United States. But how does strong growth from emerging markets stack up against the traditional markets for inbound-U.S. travel?

A May 30 webinar, "Traditional vs. BRIC," will address that question by comparing research data about the traditional market leaders (Japan, United Kingdom, Germany and France) and BRIC countries (Brazil, Russia, India and China). Two presenters will share their insights: Ron Erdmann, research director, Office of Travel & Tourism Industries and Scott C. Johnson, principal, Travel Market Insights. And Michael Carroll, vice president of marketing for Brand USA, will discuss what Brand USA is doing in these markets and give ways you can participate.

"This will be a unique webinar," said Erdmann, explaining that the session's focus will start with arrivals and spending data, ports of entry and destinations. "Then we'll share how to use data about traveler characteristics to help determine which markets are right for you."

The online session is set for 3 p.m. ET on Thursday, May 30, and the cost is $50. For more information, or to register, follow this link. After payment is received, you'll get call-in and logon information. If you have additional questions, email Erdmann.

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