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Wednesday, September 18, 2013

Student Performing Groups Prove Profitable Niche (Travel Market Reports/Judy Jacobs)

Link: http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1365&articleid=8842

Author: Judy Jacobs

Here's the opening excerpt to the article:

Selling travel to student performing groups – bands, orchestras and drill teams – has proved to be a profitable—and Internet-proof—niche for a Texas agency owner.

“It’s a good niche market for an agency to get into because it’s going to always be there,” said Charles Moore, president and CEO of All World Travel in Allen, Tex.

“The Internet can’t take it away from you. There’s no way to get 500 reservations for 500 people on the Internet.”

Moore began providing travel for these groups 10 years ago when he hired Craig Logan, the retiring Allen High School Band director, and his wife, Pat, who was in charge of the school’s drill team.

The niche now accounts for 25% of his agency’s total business. The Logans organize 20 to 25 trips a year, most of them for high schools and some for junior colleges and middle and elementary schools. They deal only with schools in Texas.

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