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Friday, September 6, 2013

Study finds significant growth in adventure travel market (by Michelle Baran/Travel Weekly)

Michelle Baran with Travel Weekly has written an outstanding piece in follow-up to the recently released Adventure Travel Market Study by the Adventure Travel Trade Association.

Article link: http://www.travelweekly.com/Travel-News/Tour-Operators/Report-finds-significant-growth-in-adventure-travel-market/

Here is the opening excerpt:

Anyone who is not in the adventure travel market might want to consider jumping into it head-first. A recently released study shows that adventure travel has been growing 65% year over year since 2009. It is now a $263 billion industry, and it's still growing.

When it was released in August, the 2013 Adventure Tourism Market Study, a consumer-research report by George Washington University conducted in partnership with the Adventure Travel Trade Association (ATTA), indicated staggering growth in the adventure travel sector between 2009 and 2012 — a rate of expansion that surprised even the study's sponsor.
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