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Monday, September 30, 2013

Why Sell Adventure Travel (by Robin Amster/Travel Market Report)

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Adventure travel is a tremendous opportunity for travel agents, says Shannon Stowell, president of the Adventure Travel Trade Association (ATTA).

Here’s why:

•    The customers of ATTA members spend about $3,000 per person per trip, excluding airfare and gear. That’s roughly three times higher than independent adventure travel.

•    45% of adventure travelers plan on using a tour operator on their next trip, compared to just 31% of non-adventure travelers, according to ATTA’s 2013 market survey. That’s good news for agents who routinely draw on tour operator expertise.

•    The average length of a soft adventure trip increased from eight days in 2009 to 10 days in 2012, according to ATTA’s market survey. That means greater profit potential for agents.

•    At an average age of 36, adventure travelers are younger than non-adventure travelers. Those are prime clients for agents who stand to forge lasting relationships that mean repeat customers.

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