Wednesday, October 24, 2012
NTA Introduces Product Development Trip to Holy Land (Tour Operators May Now Register)
“About 40 percent of our operators are developing faith-based product, and the Holy Land is the most sought-after destination for the religious market, so it’s the perfect first hands-on product development opportunity in what we expect will become a series of faith-based trips,” said Simon. “At the same time, we’re adding tourism revenues and visitors to the Holy Land and providing new business for receptive operators and suppliers in the region.”
Over the past two years, NTA has taken a leadership role in the faith-based travel market. After spotlighting faith-based destinations and product at its 2010 convention, NTA formally launched its faith-based travel program the following year and hosted a first-ever Faith-based Tourism Leaders Forum at its convention in Las Vegas. At Travel Exchange in January, NTA will conduct another forum on the event’s opening day, Jan. 20, and will present a faith-based travel educational seminar on Jan. 22.
The Holy Land PDT is part of Montage, NTA’s product development initiative that offers in-depth destination experiences. For more information on the trip, follow this link.