"Studies show that 35 percent of travelers want to take a faith-inspired vacation, so the market potential remains enormous," said Wright, director of faith-based tourism and growth markets at NTA. "Success within this robust marketplace begins with developing and executing a solid business strategy, and the webinar was developed to meet this need."
During the webinar, available here, Wright highlighted the importance of travel agents and buyers choosing qualified faith-based tour operators, and he cited the NTA online member directory as a key resource. Questions from the audience—comprised of tour operators, travel agents, suppliers and destinations—focused on packaging tours, accessibility issues and safety.
John Hawks, who organized the webinar with TravelAgentToolbox.com, was grateful for Wright's expertise. "Kevin literally wrote the book on faith-based travel, and he's the most well-recognized speaker and trainer in the entire faith-based travel sector," Hawks said. "Our participants were excited to learn about his views on this specialty and the leadership role NTA is playing in the faith-based travel industry."
Wright said NTA will delve deeper into the market during its Faith Tourism Leaders Forum, Jan. 20, at Travel Exchange in Orlando. During that session, members will share challenges, successes and strategies within the market.
About NTA: Founded in 1951, NTA is the leading association for professionals serving clients traveling to, from and within North America. For more information, see NTAonline.com. Travel Exchange, the association's annual convention, will take place Jan. 20–24, 2013. NTA will also present a faith-based travel educational seminar on Jan. 22 during the event.