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Tuesday, August 27, 2013

Family Travel Expert Shares Stats and Tips

NancySchretterDuring her NTA webinar on family travel last week, Nancy Schretter revealed some amazing numbers that describe the growth of the market. Perhaps most amazing is the number of facts and tips she shared in her presentation: No fewer than 106 facts about the market and 118 practical tips for professionals who want to expand their success with family travelers. (We counted.)

Schretter, founder and managing editor of the Family Travel Network, identified key trends and provided specific steps to capitalize on them. We picked a few suggestions that focus on using your website to attract more family business.
  • Highlight your great guides and insider destination expertise that are included in tours.
  • Put a "Celebrations & Family Reunions" navigation button on your website and show what you do for birthdays, anniversaries, family reunions, etc.
  • Display accommodations that allow families to spread out (especially for multigenerational vacations).
  • If appropriate, make sure your site includes potential search terms such as "multi-sport family vacations" and "family adventure vacations" and "adventure vacations."
  • Most family travel vacation websites and ads showcase school-age children, so if you want to appeal to families with young adults, add those photos to your site.
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