Article link from NTA:
http://www.ntaonline.com/articles/index.cfm?action=view&articleID=2666&menuID=791#Headline4
FROM THE NTA TUESDAY NEWSLETTER
What does it take to be an intrapreneur in the travel industry? And what exactly is an intrapreneur?
Kevin Wright, NTA's director of growth markets, tackled both questions in an online Q&A. An intrapreneur, like an entrepreneur, turns ideas into profitable products and services, only an intrapreneur does so as an employee of a company.
In the article, Wright described his most notable intrapreneurial success: While working at Globus, he created a business plan for a new initiative, which the company used to launch a faith-based-travel division.
He said being an intrapreneur takes more than having a good idea. "An intrapreneur must exercise the skills of communication, diplomacy ... and problem-solving and possess a strong knowledge base and expertise over the subject matter."
To see the rest of the interview, which includes advice for aspiring intrapreneurs, follow this link.
What’s driving today’s economic growth in tourism? Where does the future of tourism lie? And how are organizations in the travel and meetings/events industry finding renewed vitality, spunk and financial vigor? The answer lies in Specialty Markets. As every organization should develop and execute a business strategy on Specialty Markets, this blog is dedicated to assisting you and your company in such endeavors. So what are the Specialty Markets? That's what we'll discover together below...
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