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Sunday, August 25, 2013

New 2013 Adventure Tourism Report Just Published by ATTA

The Adventure Travel Trade Association (ATTA) has just published its 2013 Adventure Tourism Report - a consumer report by The George Washington University (GW) conducted in partnership with the Adventure Travel Trade Association (ATTA, www.adventuretravel.biz).

Click here to view press release on the above study.

Here are a few highlights and excerpts from the release and report:
* Adventure travel market is a $263 billion market.
* Adventure travel market has grown 65% per year since 2009.
*  Adventure travelers are younger than non-adventure travelers, with an average age of 36;
*  The average length of a soft adventure trip was ten days in 2012 compared to eight days in 2009;
*  Nearly 54 percent of travelers plan to participate in an adventure activity on their next trip, compared to the 42 percent of travelers currently participating in adventure activities. The increase in interest comes largely from soft adventure activities;
*  45 percent of adventure travelers plan on using a tour operator on their next trip, compared to only 31 percent of non-adventure travelers;
The percentage of adventure travelers using Facebook (78 percent) has more than doubled since 2009.

Be sure to read the full press release on the 2013 Adventure Tourism Report by clicking here.

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